A Couple of Thoughts on Foursquare

I’ve been using or should I say playing around on Foursquare for about five months. My initial reaction is that Foursquare is plain silly.  However, I keep “checking-in” and I keep accepting friend requests. Next thing I know, I want to be part of the 4SQ action. These guys are on to something.

For businesses Foursquare is rather simple, you have an easily accessible demographic profile that costs you nothing. You’ve got customers that have tried your products that you could potentially market to and/or incentives a return visit. You’ve basically got a low budget loyalty program. Because the information is real and the price is right why shouldn’t businesses get into the 4SQ action? They should. If you own a storefront get in now!

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